NASCAR driver Corey LaJoie has revealed his plans for the 2025 season, which include running a limited Cup Series schedule with Rick Ware Racing (RWR) and serving as an analyst for Prime Video’s coverage of the Cup Series.
LaJoie will pilot the No. 01 Ford Mustang for RWR as he works to establish his Stacking Pennies Performance Brand. While the exact number of races LaJoie will enter has not been disclosed, the 33-year-old driver has confirmed his intention to qualify for the season-opening Daytona 500 next month. LaJoie’s No. 01 car, sponsored by DuraMAX and Take 5 Oil Change, does not have a charter, meaning he will need to secure one of the four open spots in the Daytona 500 field through either time trials or his qualifying race.
Speaking about the partnership, LaJoie praised team owner Rick Ware, stating, “Rick Ware is someone who makes things happen. He’s a great guy who has been a generous friend in helping me get this vision of Stacking Pennies Performance off the ground. He’s allowed me to put the No. 01 on his Ford Mustangs, building off the brand fans have related to, supported, and cheered for over the past several years.”
The No. 01 car represents the “Stacking Pennies” concept LaJoie has developed, which emphasizes the idea that small victories lead to greater success. LaJoie’s Stacking Pennies podcast has become one of NASCAR’s most popular shows.
In addition to his driving duties, LaJoie will make the transition to the broadcast booth when Prime Video begins its five-race NASCAR coverage in May, starting with the Coca-Cola 600 at Charlotte Motor Speedway.
Reflecting on his career, LaJoie said, “In many ways, my driving career has been more successful than I ever could’ve dreamed, yet I lose sleep feeling I never reached my full potential behind the wheel. The pursuit of bettering myself and others around me has never been more important than it is right now. My presence on the track will look different than it has in previous years, and it’s going to bring a new host of challenges, but my heart is set on making a lasting impact in the sport and the communities NASCAR reaches.”
Corey LaJoie, the son of two-time Xfinity Series champion Randy LaJoie, has yet to secure a victory in NASCAR’s three national series since his debut in 2013. Over the past eight years, he has competed in the Cup Series, spending the last four seasons with Spire Motorsports. Despite recording four top-five finishes with the team, LaJoie’s best result in the Cup standings has been 25th.
